How to Make Pinterest Marketing Work for Your Wedding Business

Does Pinterest feels like a platform you should be using? But you're not sure how to make it work for your wedding business? Wedding Pros, this one is for you.

You and I know your dream clients are on Pinterest. Isn't every bride using Pinterest to plan their wedding? And you know she's searching and scrolling past products and services to buy. Fear not, my friend, we have a completely FREE Masterclass that would teach you How to Book More Clients with Pinterest without Adding More to your Schedule.

How to Make Pinterest Work FOr Your Wedding Business

But for now, let's go over the 4 Principles that would help you understand what this platform is all about and how to Make Pinterest Marketing Work for Your Wedding Business.

  1. Pinterest is not social media, but a searchable tool (and now video!) based database that functions in many ways like Google. Pinterest is a VISUAL SEARCH ENGINE. Aka Google’s visual brother.
Pampas grass wedding reception decor
Design: House of Kirschner | Planning Mindy Weiss | via Pampas Grass Ideas

 

2.  The primary focus of your Pinterest activities needs to be a DESTINATION. Where are you sending pinners when they click your pin? This is where clients are made and the prettiest pin won’t matter if you aren’t generating tracked.

Rustic Long Rose Gold Bridesmaid Dresses - Nicole Briann Photography
Photo + via : Nicole Briann Photography | via Rustic Wedding Ideas

 

3. The secondary focus of your Pinterest activities needs to be based on SEARCHABILITY. Are you giving Pinterest enough information to return your pin when searched?

Pampas grass wedding ceremony decor - Photography: The Evoke Company
Photography: The Evoke Company | Design: Be Designed Events | via Pampas Grass Ideas

 

4. The third focus of your Pinterest activities needs to be based on ATTRACTION. Are you creating pins with professional images, compelling titles, or informative captions?

Wedding Balloons and neon sign

Are You Ready to use Pinterest to attract the right people?
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