Does Pinterest feels like a platform you should be using? But you’re not sure how to make it work for your wedding business? Wedding Pros, this one is for you.
You and I know your dream clients are on Pinterest. Isn’t every bride using Pinterest to plan their wedding? And you know she’s searching and scrolling past products and services to buy. Fear not, my friend, we have a completely FREE Masterclass that would teach you How to Book More Clients with Pinterest without Adding More to your Schedule.
But for now, let’s go over the 4 Principles that would help you understand what this platform is all about and how to Make Pinterest Marketing Work for Your Wedding Business.
- Pinterest is not social media, but a searchable tool (and now video!) based database that functions in many ways like Google. Pinterest is a VISUAL SEARCH ENGINE. Aka Google’s visual brother.
2. The primary focus of your Pinterest activities needs to be a DESTINATION. Where are you sending pinners when they click your pin? This is where clients are made and the prettiest pin won’t matter if you aren’t generating tracked.
3. The secondary focus of your Pinterest activities needs to be based on SEARCHABILITY. Are you giving Pinterest enough information to return your pin when searched?
4. The third focus of your Pinterest activities needs to be based on ATTRACTION. Are you creating pins with professional images, compelling titles, or informative captions?